Wikipedia>Natg 19: incorrect; template:AD is a dab page

2026-05-19T19:31:18Z

incorrect; template:AD is a dab page

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{{Documentation subpage}}
{{For|the [[calendar era]] template|Template:CE}}
{{about|articles with a promotional tone|the template for non-free promotional images|Template:Non-free promotional}}

{{High-use}}
{{Template shortcut|Ad|Advertising|Advertisement|Promotion|Promo}}
{{Spam-nav}}
{{Twinkle standard installation}}

=== When to use ===
Add this to articles that need help from other editors because in whole or part they are [[Wikipedia:Spam#Advertisements masquerading as articles|written in a promotional manner]]. For example, they may '''tell readers to buy the company's product, provide price lists, give links to online sellers, or use unencyclopedic or meaningless [[buzzword]]s.'''

The template is for Wikipedia articles that in whole or part have been made into [[public relations]] documents or [[WP:BROCHURE|brochures]], with content that portrays an issue, a product, an organization, or a person in an ''unfairly'' ''positive or negative'' light.

The issue the template addresses is the policy [[WP:PROMO]], which forbids content that reflects:

* '''Advocacy, [[propaganda]], or recruitment''' of any kind: commercial, political, scientific, religious, national, sports-related, legal, or otherwise. An article can report objectively ''about'' such things, as long as it is from a [[Wikipedia:neutral point of view|neutral point of view]].
* '''Self-promotion.''' This needs to go well beyond Wikipedia editors believing that the subject created or wrote the article, and that the mere existence of the article helps the subject promote itself.
* '''Advertising, marketing or public relations.''' Information about people, organizations, issues, and products must be written in an [[Wikipedia:Neutral point of view|objective and unbiased style]], free of [[Wikipedia:Avoid peacock terms#Puffery|puffery]].

If an article appears to be any of the above, the template may be appropriate. '''This is not a {{tl|COI}} tag.''' Decide whether to add the template based on ''the article's contents'', and not based on your belief about who wrote the article. If you add the template, you should be able to identify specific, correctable content that tends to "sell" the subject.

This template adds articles to [[:Category:Articles with a promotional tone]].

=== How to use ===

==== Articles ====
* Place {{Tlc|Promotional|date{{=}}{{CURRENTMONTHNAME}} {{CURRENTYEAR}}}} at the top of the article.
* You can adjust the default "article" text with something more specific, such as: {{Tlc|Promotional|article's "Controversy" section|date{{=}}{{CURRENTMONTHNAME}} {{CURRENTYEAR}}}}.

==== Sections ====
* To mark specific sections instead of the whole article, place {{Tlx|Advert section|date{{=}}{{CURRENTMONTHNAME}} {{CURRENTYEAR}}}} at the top of the section.

==== Remarks ====
* To replace the text "promotional content", you may use {{Tlc|Promotional|article/section|yourtext}} or {{Tlc|Promotional|2=yourtext}} or {{Tlc|Promotional|type=yourtext}}

=== See also ===
* {{Tl|Promotion inline}} – For marking specific promotional language
* {{Tl|Promotional section}} – For tagging single promotional sections
* {{Tl|Essay-like}} – For opinion pieces
* {{Tl|External links}} – For marking sections with inappropriate use of external links
* {{Tl|Fan POV}}
* {{Tl|Resume-like}} – For marking biographical articles that promote the subject by listing achievements in the manner of a [[Curriculum vitae|CV]]
* {{Tl|Cleanup press release}}
* {{Tl|Peacock}}
* {{Tl|Promotional source}} – For tagging promotional sources that have been cited in an article
* {{Tl|Uw-spam1}} – For warning spammers on their talk pages
* {{Tl|Travel guide}}
* [[Wikipedia:WikiProject Spam]]
* [[Wikipedia:WikiProject External links]]
* [[Wikipedia:Cleanup process]]
* [[Wikipedia:Template index/Cleanup]]

== TemplateData ==
{{TemplateData header}}
<templatedata>
{
"params": {
"1": {
"label": "Scope",
"description": "This parameter allows an editor to replace the default word \"article\" with another word, usually \"section\"",
"type": "content",
"default": "article",
"example": "section",
"suggestedvalues": [
"section"
]
},
"type": {
"autovalue": "",
"aliases": [
"2"
],
"label": "Type",
"description": "To replace the text \"promotional content\" with another phrase",
"type": "content",
"default": "promotional content"
},
"date": {
"label": "Month and year",
"description": "Month and year of tagging; e.g., 'January 2013', but not 'jan13'",
"type": "string",
"autovalue": "{{subst:CURRENTMONTHNAME}} {{subst:CURRENTYEAR}}",
"suggested": true,
"example": "January 2013"
}
},
"format": "inline",
"description": "Template for articles with promotional content"
}
</templatedata>

<includeonly>{{sandbox other||

[[Category:Neutrality templates]]
[[Category:Tone cleanup templates]]
[[Category:Templates that add a tracking category]]
}}</includeonly>

Template:Promotional/doc - Revision history

Wikipedia>Natg 19: incorrect; template:AD is a dab page